Responsibilities · Responsible for all marketing functions , including digital, ATL，BTL and more, via Xiaomi’s own platforms as well as third-party channels · Work closely with the Xiaomi global marketing team, distributors, and partners to plan and execute all marketing initiatives · Develop strategic and tactical marketing plans in line with the company’s goals and approach · Develop Xiaomi as a positive consumer brand with mass appeal, both Ｏnline and offline · Formulate, evaluate, and negotiate strong and innovative marketing partnerships and advertising opportunities · Build and manage our fan community by crafting and running effective Ｏnline campaigns · Lead market research to develop an in-depth understanding of our customers and competitors Required Experience · A minimum of 3 years experience in brand building in the digital and/or telecom industry · Experience in B2C marketing, offline advertising, product management, and start-ups will be a big advantage · Strong sense of design, aesthetics, and writing style · Entrepreneurial spirit and willing to think out of the box · Outgoing, likable, presentable, humble, and naturally capable of easily interacting with others · Ability to work remotely and effectively in a remote and independent environment · Past experience working with multicultural teams is a plus · Chinese native speaker 注：此岗位为外派哥伦比亚